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Mayabazar: A Timeless Inspiration - From Cinema to Snacking!

"Mayabazar," a classic Indian Telugu-language film released in 1957, stands as an enduring masterpiece in the annals of Indian cinema. Set against the enchanting backdrop of a kingdom, "Mayabazar" weaves a fantastical tale, spotlighting four central characters:

1. Krishnadevaraya: The wise and valorous king of the kingdom, renowned for his intelligence and just rule.

2. Ghatotkacha: A mischievous and magically gifted character, the son of Pandava prince Bhima.

3. Abhimanyu: The skilled warrior and central protagonist, son of Arjuna, another Pandava prince.

4. Sasirekha: The daughter of a nobleman, Sasirekha, who captures Abhimanyu's heart, leading to a central dilemma.

The film's core narrative pivots around Sasirekha's impending arranged marriage, orchestrated by her father, in contrast to her affection for Abhimanyu. Complications arise due to a cunning plot by the sorceress Surpanakha, resulting in the characters' transference to the illusionary and mystical city of "Mayabazar," ingeniously created by Ghatotkacha. Within Mayabazar, captivating adventures unfold, replete with mythical creatures and enchanting magical occurrences.

Among its many iconic sequences, the "Vivaha Bhojanambu" episode stands out, where Ghatotkacha assumes Sasirekha's form to pretend-marry Abhimanyu.

"Mayabazar" is equally celebrated for its vibrant and intricate song-and-dance sequences, renowned for their creative choreography. Beyond its captivating storyline, the film's groundbreaking visual effects, ahead of its time, continue to linger in the memories and affections of audiences.

Fast forward to 2023, and Mayabazar has undergone a magical transformation at Brands of Bharat. An avatar of a delightful assortment of snacks, offering a captivating blend of flavors, colors, textures, and shapes—a true embodiment of the Mayabazar spirit. Our unassuming and humble murukku became ‘legendary’ as consumers from different corners of South India binged days together to decipher the enticing interplay of colors, flavors, shapes and crunch! An experience that truly tantalized their taste buds, ushering them in a new realm of pure delight.

At Brands of Bharat, we continue to celebrate and carry forward the legacy of Mayabazar by constantly innovating and introducing a range of flavors and shapes to cater to diverse preferences, tastes, and aspirations. The widespread success of our one-rupee Mayabazar murukku across South India is a testament to our dedication to delivering high-quality, affordable, and accessible snacks to the masses

Much like the film's pioneering special effects and innovative techniques that left an indelible mark on Indian cinema, we are on a mission to make an enduring impact on the Indian snacking industry. So, seize the opportunity and savor the world of Mayabazar murukku today, immersing yourself in a delightful journey of flavors and crunchiness.


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